WMU's Buster Bronco Goes Social in 2012
Every fan of Western Michigan University knows Buster Bronco. He is on the sidelines for every football game, in the stands at all basketball games and along the glass at every hockey game. He is everyone's favorite Bronco ... now more than ever.
Buster has taken this spring to get even more social than in the past. He has launched his own social media platform using Facebook, Twitter, Foursquare and Pinterest to engage with WMU fans worldwide.
Buster's Facebook page - www.facebook.com/WMUBusterBronco - is geared toward engaging our fans directly throughout each week of the year. Buster will ask fans to share their favorite Bronco moments from the past week, participate in polls related to recent action on campus and on the field and so much more.
Buster's Twitter account - www.twitter.com/wmubusterbronco - is going to be a way for fans to communicate directly with Buster and other WMU fans through photo (Instagram or other means) and/or video submissions.
New to Buster's social platform is his own personal Pinterest page - www.pinterest.com/busterbronco - where Buster will show fans the best places to get geared up for the game, ask fans to "pin" photos or videos of their WMU game day experiences, show where to stay at road destinations and provide the best tailgating recipes from those people in the know.
As they say in advertising, it's all about location, location, location. For that reason, we have created Buster's own Foursquare account - www.foursquare.com/wmubusterbronco - which will allow fans to see where Buster has been and to join him at any and all of WMU's athletic venues with the opportunity to win experience prizes throughout the year.
Finally, Buster will become a big part of WMU Athletics' YouTube channel - www.youtube.com/wmuathletics. The best way to be noticed is to be seen and that is what we intend to do with Buster. If Buster is at an event, we will get video to our fans. If Buster is doing something to show how much he loves WMU fans, we will get it to our fans. We will look to incorporate Buster's choice for highlight of the week once the 2012-13 season gets under way, allowing fans to submit their thoughts on the selection process.
As always, fans can get social with Buster by reserving him for their next event; to do so click here.
We look forward to seeing all of our fans throughout the upcoming year as we cheer on the Broncos.
Buster Bronco goes to all lengths to reach WMU fans.
